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The Challenge
Our client relied on Airtable as the content repository for their Agenda and Speaker modules, which are stored in separate Airtable views. In the previous year, they encountered significant issues when integrating directly with the website, as the Airtable API was called every time the Agenda and Speaker pages were loaded. This resulted in a website outage for several hours, severely impacting attendees' access.
For the 2023 event, the client sought a stable website solution while retaining Airtable as their content source. Additionally, they required the Agenda and Speaker pages to be interconnected. They wanted individual pages for each agenda item and speaker and multiple filters and searches by speaker name and company name. However, their content team preferred to make edits in Airtable rather than logging into HubSpot each time.
The Solution
Our primary challenge was addressing the loading issue caused by frequent Airtable API calls during content updates without compromising data integrity or relying on external data sources. We developed an Airtable to HubDB integration to sync individual Agenda and Speaker views with separate HubDBs. This integration operated hourly to sync and publish the data tables. To prevent website content disruption during data synchronization, we chose to sync data to HubDB, as content modifications only become visible when published.
Once the data was synced, we created unique dynamic web pages for each Agenda session and speaker. Leveraging HubDB's relationship property functionality, we linked speakers with the specific agenda sessions they were speaking.
Result
With the implementation of HubDB and the custom Airtable to HubDB integration, we achieved the client's requirements. Each HubDB row was dedicated to a website page, ensuring data accuracy and synchronization between Airtable and HubSpot. The dynamic web pages facilitated seamless navigation for attendees, delivering a stable and user-friendly Singapore Fintech Festival website experience.
Based on the data collected from HubSpot analytics, we generated a report using the customer journey report. We found that 27.74% of traffic was from the individual speaker's page to the individual agenda pages.
Impact
1. 100% Website uptime.
2. 3x Faster Loading Website Page.
3. 100% Automated website page updates based on the data from Airtable without logging into HubSpot.
Testimonial
"The ability to create dynamic web pages for both Agenda and Speakers, with seamless interlinking using HubDB's features, greatly enhanced our website's user experience and navigation. Go Inbound demonstrated their expertise in leveraging HubSpot's capabilities to meet our needs.
The result was a stable and user-friendly Singapore Fintech Festival website that met our expectations. We appreciate Go Inbound's dedication and innovation in providing an effective and reliable solution for our event."
- Denise Khoo,
Manager, Constellar Exhibitions.
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